Building on the success of Dove’s existing Truth or Dare program at Walmart, we expanded their reach with a new year of creative executions.
Shoppers were given physical Truth or Dare playing cards with prompts that inspired reflection and confidence around their getting ready routines. Online, these prompts appeared as a TikTok effect, allowing mothers and daughters to play together and flood social media with positive conversation about body image, self-expression, and friendship.
We educated shoppers through Walmart’s media channels, using a brand page and digital display ads to showcase the prompts and promote awareness of core products and innovations from Dove.
The program culminated in an experiential event that focused on giving mothers and daughters an opportunity to receive positive affirmations, pass on acts of kindness to others, and recognize Dove and Walmart as strong partners in the mission to support young girls’ confidence.
