A visual identity system for screening events hosted by Wax & Wane at the historic Plaza Theatre in Atlanta.
The identity system unites a range of films and themes under a common brand, creating a recognizable presence for Wax & Wane across social media, through The Plaza’s communication channels, and in the experience of the theater itself. Combining the aesthetics of classic movie posters and DIY print media, the identity is both nostalgic and distinctive for the local production company.
