Creative executions for the launch of Dove's new Whole Body Deo line at Walmart.
For the launch of Dove’s new whole body deodorant line, we needed to educate shoppers on the use cases of the products in a way that catered to the voice of our target audience. To introduce this innovation, we used casual language coming directly from the POV of the body parts that benefit from whole body deodorant. On a custom brand page and display media, thighs breathed a sigh of relief that they were no longer chafing, and feet were able to confidently take off sneakers without the fear of sweaty smells.
